Larks Entertainment is betting big on shuffleboard as the next 'eatertainment' sensation, with plans to open a sprawling 25,000 square feet venue in Fairview Town Center, near U.S. 75. The Southlake-based company is venturing into a market where pickleball has been reigning supreme, to test the waters for shuffleboard's potential success. Slated to open in December, the venue will house a cocktail bar, restaurant, shuffleboard courts, and other nostalgic games, offering a fresh addition to the community's entertainment landscape. The initiative is backed by Woodmont Co., which facilitated the lease negotiation for the space located at 351 Town Place.

In the ever-evolving world of racquet sports, a new contender is vying for the hearts of enthusiasts in the U.S. — padel. This sport, which originated in Mexico and has been a staple in Spain for decades, is making waves in the U.S., promising an athletically challenging and dynamic experience. As I step onto the court for the first time, the "BOOM" sound that resonates from the paddle striking the ball is both surprising and exhilarating, a departure from the familiar sounds of ping-pong or pickleball.

Pickleball enthusiasts, mark your calendars for a three-day pickleball extravaganza at the National Mall from September 28 to September 30. The Trust for the National Mall, in collaboration with healthcare company Humana, is setting up nine pickleball courts at the JFK Hockey Fields for free gameplay and clinics. Starting September 14, at 12 PM, players can reserve a spot to enjoy the sport that has rapidly grown to become a favorite in the nation. The event promises not only games but also clinics guided by pros from the DC Pickleball Team, catering to beginners as well as advanced players.

Pickleball players, there's good news for those suffering from the dreaded tennis elbow, a condition characterized by pain, weakness, and inflammation or degeneration of the wrist-extensor tendon that connects to the elbow. Researchers from the Nicholas Institute of Sports Medicine and Athletic Trauma at Lenox Hill Hospital have discovered a cost-effective treatment using a simple rubber bar. This low-tech solution, priced under $20, was found to significantly reduce elbow pain and increase strength in a group of individuals who engaged in a specially designed exercise regimen using the bar.

After a period of uncertainty and a falling out that threatened to derail their initial agreement, Major League Pickleball (MLP) and the PPA Tour have decided to merge. This development, which aims to unify the sport and foster robust business opportunities, is supported by a substantial $50 million investment spearheaded by SC Holdings, PPA Tour owner Tom Dundon, and several MLP owners. The merger promises to bring clarity and consistency to the rapidly growing professional pickleball landscape, offering both players and fans a unified organization that encompasses the strengths of both leagues.

The National Collegiate Athletic Association (NCAA) has voiced concerns over the name of the newly formed National Collegiate Pickleball Association (NCPA), citing potential trademark infringement. The NCPA, founded by 22-year-old Noah Suemnick, aims to unify pickleball and college sports, planning its inaugural tournament in San Diego this March. The NCAA, which hasn't sanctioned pickleball as an official sport, fears the similarity between the acronyms could foster confusion and unfair competition.

Pickleball, the sport that has been sweeping the nation for the past five years, is not just a game; it's a booming market with a promising future for investors. The sport has seen an unprecedented surge in popularity, with over 48 million U.S. adults trying their hand at pickleball in the last year. This surge has brought forth a plethora of opportunities in various sectors, including equipment manufacturing, apparel production, and e-commerce platforms. Here, we delve into three stocks that stand to benefit significantly from the pickleball boom.

In a pivotal move, Eugenie Bouchard, the former world No. 5 tennis player, has signed with the Professional Pickleball Association (PPA) Tour for the 2024 season. This marks a significant milestone in the 29-year-old Canadian athlete's career, which saw her reach the pinnacle during the 2014 season with a Wimbledon final appearance.

Could pickleball be the answer to America’s big-box retail crisis? In Santa Monica, it may be a start.

Pickle Pop, an indoor pickleball venue where players can reserve court time, opened its doors on Santa Monica’s Third Street Promenade, one of the city’s popular shopping areas, on Saturday. Part sports club, part clothing retailer, part restaurant, Pickle Pop positions itself as an inviting space for serious athletes and social picklers alike, offering a relatively affordable alternative to waiting in line to play at public parks.

In a bid to address the rising noise complaints from residents living near pickleball courts, the city of Long Beach is taking decisive steps to enhance the pickleball infrastructure in the region. The Long Beach Parks, Recreation and Marine Department has announced the construction of 16 new pickleball courts, strategically located away from residential areas to mitigate noise disturbances.

In recent years, pickleball has evolved from a recreational activity to a lifestyle, influencing not just the sports industry but the retail landscape at large. This transformation is vividly seen in the shopping habits of enthusiasts like Kinsey Watkins, who has invested around $1000 in just three months on pickleball gear, including stylish tennis dresses and skirts to look "cute and stylish" while playing.

The world of pickleball is buzzing with excitement as PBX Pickleball partners with Parity, aiming to bring retired pro athletes from various sports into the pickleball arena. This collaboration promises fans a unique experience, reminiscent of charity golf events where fans mingle with retired sports stars.

Jack Sock, celebrated for his Olympic gold medal and four Grand Slam victories, has declared his retirement from tennis after the upcoming U.S. Open. This announcement coincides with the Professional Pickleball Association's revelation that Sock has officially joined their ranks.

Pickleball, a sport that has witnessed a meteoric rise in popularity, is as much about strategy and skill as it is about having the right equipment. At the heart of this equipment is the pickleball paddle. With a myriad of options available in the market, choosing the right paddle can seem daunting. However, understanding the nuances of paddle selection can significantly enhance your gameplay.

Tennis and pickleball, while distinct in their own right, share a common lineage that makes transitioning from one to the other a natural progression for many athletes. Both sports demand agility, strategy, and a keen sense of timing. However, as many tennis players discover, while the foundational skills may be transferable, mastering the intricacies of pickleball requires a fresh perspective and adaptability.

Pickleball, often dubbed "America's fastest-growing sport," isn't just for adults. As the sport continues to gain traction, it's becoming increasingly evident that kids can benefit immensely from swinging a paddle and diving into the game.

The serve in pickleball, much like in other racquet sports, is more than just a way to start the rally; it's an opportunity to set the tone of the game. A strong, well-placed serve can give you an immediate advantage, putting your opponent on the defensive. Here's how to master the art of serving in pickleball.

Triple Crown Sports, renowned for its 40-year event experience, is gearing up for the grand celebration of pickleball with PickleCon, scheduled from Aug. 8-11, 2024, at the Kansas City Convention Center. This event promises to be bigger and better than ever!

As more people discover the joys of this paddle sport, there's a growing interest in building local pickleball communities. If you're passionate about pickleball and want to foster a sense of camaraderie and competition in your area, starting a local league or tournament is a fantastic idea. Here's a step-by-step guide to help you on this journey.