Adidas Makes Bold Entry into Pickleball with Federico Staksrud Sponsorship

Adidas is making waves in the pickleball world by partnering with Federico Staksrud, the top-ranked player in singles and a rising star in doubles. Staksrud’s transition from long-time paddle sponsor Joola to Adidas marks a significant moment for both the player and the brand. This partnership not only highlights Adidas’ commitment to pickleball but also brings exciting developments like Staksrud’s upcoming signature paddle line, set to launch in April 2025. With a vision to innovate and inspire, Adidas is poised to reshape the pickleball landscape.

This sponsorship is more than a marketing move; it’s part of Adidas’ broader strategy to enter the pickleball market with credibility and impact. Partnering with All Racquet Sports (ARS), a Madrid-based subsidiary with deep roots in padel, Adidas plans to bring engineering expertise to its pickleball gear. ARS has been designing and producing Adidas-branded equipment for over a decade, and this experience is now being directed toward creating high-quality, performance-driven pickleball paddles and footwear. As ARS’s Chief Commercial Officer Bryan Ogle explained, pickleball’s unique appeal lies in its inclusivity, attracting players across age groups, genders, and skill levels—an ideal platform for a global sports brand.

Staksrud’s sponsorship reflects Adidas’ intention to expand pickleball’s global reach. His Argentine heritage opens doors in markets where pickleball is still emerging, like South America. Beyond paddles, Adidas plans to develop pickleball-specific footwear, moving beyond repurposed designs to cater to the sport’s unique demands. This holistic approach, integrating apparel and equipment, mirrors successful strategies in other sports. For pickleball enthusiasts, the partnership promises more options and innovations, pushing the sport into the mainstream. As Ogle puts it, “It’s time for the sport to move forward,” and Adidas seems ready to lead the charge.