A New Era for Pickleball: MLP and PPA’s $75 Million Merge

Major League Pickleball by Margaritaville (MLP) and the Carvana PPA Tour have successfully completed their merger, creating a powerful unified entity in the world of pickleball with a substantial $75 million investment. This merger is a significant milestone in the sport's history, combining the strengths of both organizations to enhance the competitive scene, expand the season, and offer players improved opportunities. The collaboration is supported by an impressive roster of investors from SC Holdings, notable sports team owners, and the family of PPA Tour's founder, signaling strong confidence in the sport's growth and commercial potential.

This strategic unification is set to revolutionize the pickleball landscape, offering over 150 players multiyear contracts and a chance to compete in an extended series of tournaments. The new, merged league promises an exhilarating season with 25 tournaments, culminating in the PPA Tour Finals in San Clemente, California. This expanded season not only benefits the players but also provides a consolidated platform for sponsors, broadcast partners, and equipment manufacturers, ensuring a more cohesive and impactful promotion of the sport.

The merger is a game-changer for pickleball, reflecting its rising popularity and the increasing investment interest in the sport. It signifies a new era where the combined expertise of MLP and PPA will elevate the sport's profile, offering fans a more engaging, season-long narrative that follows the journey of the world’s top pickleball players. This move is expected to enhance the visibility of pickleball, attracting more sponsors, increasing media coverage, and expanding the fan base, thereby contributing to the sport's overall growth and professionalization.