Jared Paul’s Bold Vision for Nashville’s Major League Pickleball Franchise

Jared Paul is shaking up Major League Pickleball. As the new General Manager of the Nashville-based MLP franchise, Paul brings his social media and marketing expertise from The Kitchen to an ambitious rebranding effort. His open tryout initiative, guaranteeing a UPA player contract, is a game-changing move in pro sports recruitment.

Paul took over the former Frisco Pandas franchise in late 2024 with a clear mission—increase team value, attract investors, and build a brand that transcends the court. The team’s relocation to Nashville aligns with his vision, leveraging Music City’s celebrity culture and sports fervor. He’s actively seeking a branding partner for a new team identity, much like Columbus’ White Castle-backed Sliders. Meanwhile, his February 22nd open tryout at The Kitchen’s HQ in Austin offers undiscovered talent a direct path to the pros—a radical move in modern sports.

With celebrity connections, innovative marketing, and a bold recruitment strategy, Paul’s Nashville franchise is set to redefine how MLP teams operate. As the March draft looms, expect aggressive roster moves, a major rebrand, and a franchise unlike anything pickleball has seen before.